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(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
Cereal is bought on average up to 22 times per year. An average of 35 boxes bought per buyer per year
(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
The Plaing Cereal segment (Corn Flakes, weetabix etc.) is the biggest segment and driving the most category growth
(Sources: Kellogg's PROJECT LANDMARK: EATING OCCASIONS, Full Year 2019 & IGD ShopperVista Food-to-go, Q3, 2017, Q3 2018, and Q3, 2019 Base 1,151– Q3)

How to maximise your Cereal Snacks sales

- Help improve your customer’s shopping experience by making it easy to find what they’re looking for.

- Group similar Cereal Snack product segments together (e.g. calorie controlled, treat, breakfast, protein).

- Merchandise single Cereal Snacks next to other on the go breakfast products (e.g. portable porridge/cereal, single fruit, breakfast drinks) and/or next to your coffee machine.

- Use the recommended Point of Sale to maximise distribution and grow category sales.

Holiday Park Must Stocks

Single Cereal Snacks

* Please note that product level information is only available for Kellogg’s and Pringles SKU’s.

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Main Aisle

1 bay

Front of Store

2 bays

Front of Store

Ideal Front of store

Recommended Point Of Sale

Main Aisle


Please note these are Kellogg’s recommendations targeted toward the UK market only, based on the latest insight gathered from our data partners prior to the website going live. © KELLOGG COMPANY 2021. Please contact your local representative for further information.

Although we would recommend that price marked packs are ranged where available, please note that retail prices are at the sole discretion of the retailer/service provider. Please contact your local representative for further information.

Source: IRI Marketplace | Convenience | Cereal Snacks | 52 w/e 28th November 2021