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(Source: Kellogg's Project Landmark: Eating Occasions, Full Year 2019)
(Source: Kantar WPO, Total Market 52 we 4th Oct)
Cereal is bought on average up to 22 times per year. An average of 35 boxes bought per buyer per year
(Source: Kellogg's PROJECT LANDMARK: EATING OCCASIONS, Full Year 2019)
The Plaing Cereal segment (Corn Flakes, weetabix etc.) is the biggest segment and driving the most category growth
(Source: Kellogg's PROJECT LANDMARK: EATING OCCASIONS, Full Year 2019)

How to maximise your Breakfast On the Go sales

- Help improve your customer’s shopping experience by making it easy to find what they’re looking for.

- Stock the recommended best sellers and use NPD to drive incremental sales.

- Merchandise On the Go Cereal & Porridge next to other on the go breakfast products (e.g. cereal snacks, single fruit, breakfast drinks).

- Drive incremental sales in your store by siting Cereal Bars next to the till, coffee machine and/or newspapers & magazines, as this will drive extra purchases.

- Use the recommended Point of Sale to maximise distribution and grow category sales.

Petrol Forecourt Must Stocks

Breakfast On the Go

* Please note that product level information is only available for Kellogg’s and Pringles SKU’s.

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Main Aisle
Front of Store


*Please note these are Kellogg’s recommendations targeted toward the UK market only, based on the latest insight gathered from our data partners prior to the website going live. © KELLOGG COMPANY 2021. Please contact your local representative for further information.
Although we would recommend that price marked packs are ranged where available, please note that retail prices are at the sole discretion of the retailer/service provider. Please contact your local representative for further information.

Source: IRI Marketplace | Petrol Forecourts | Portable Cereal, Quick Morning cereal snacks | 52 w/e 28th November 2021